Lois Gaeta papers, 1956-1961 and undated.

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Lois Gaeta papers, 1956-1961 and undated.

http://www.worldcat.org/oclc/49647518

Lois Gaeta was a television and radio script writer at the J. Walter Thompson (JWT) advertising agency from 1955 to 1961. Collection includes television and radio scripts, filmed commercial spots, as well as print advertisements and packaging samples, that document Gaeta's work as a script and copy writer for JWT. Companies represented include Beecham Products (Eno), Blue Cross/Blue Shield, Colgate-Palmolive (Stripe toothpaste), Eastman Kodak, Mentholatum, Reader's Digest, and W.F. Young (Absorbine Jr.). Some radio scripts and print advertisements have Spanish translations. The General Files Series includes clippings, correspondence and other printed materials, arranged alphabetically. The Company Files Series consists of radio and television scripts, print advertisements and packaging examples, arranged alphabetically by company name. Therein, scripts are arranged chronologically by year. The Audiovisual Materials Series consists of 16mm black-and-white films of television commercials, primarily for Mentholatum.

100 items (.4 lin. ft.)

eng,

spa,

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7611749

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 10 Entities related to this resource.

Eastman Kodak Company

http://n2t.net/ark:/99166/w6c648zp (corporateBody)

Kodak, short for Eastman Kodak Company is a multinational technology company based in the United States. It was founded by George Eastman in 1888. Kodak is widely known for and internationally renowned for its photographic film products. It was one of the foremost photographic film businesses of the 20th Century. In 2009 as part of a major global restructuring programme, Kodak generously donated its research department's library to DMU Archives and Special Collections. T...

Colgate-Palmolive Company

http://n2t.net/ark:/99166/w6sb8v6g (corporateBody)

Blue Cross and Blue Shield Association

http://n2t.net/ark:/99166/w6rr7spc (corporateBody)

Mentholatum Company

http://n2t.net/ark:/99166/w6qw0sxx (corporateBody)

Beecham Pharmaceuticals U.K.

http://n2t.net/ark:/99166/w66t7svb (corporateBody)

J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...

John W. Hartman Center for Sales, Advertising & Marketing History

http://n2t.net/ark:/99166/w68d3m75 (corporateBody)

Reader's digest association

http://n2t.net/ark:/99166/w6838ccv (corporateBody)

W.F. Young, Inc.

http://n2t.net/ark:/99166/w6xd8742 (corporateBody)

Gaeta, Lois.

http://n2t.net/ark:/99166/w6sr6p1j (person)